School Branding Project: New York Transit Museum
Cover to the brand guideline booklet

Cover to the brand guideline booklet

Section Title 1: Brand basics

Section Title 1: Brand basics

Basic branding overview with logos, colors, and type

Basic branding overview with logos, colors, and type

Section title two: Stationary & Signage

Section title two: Stationary & Signage

Business cards and tickets mockup

Business cards and tickets mockup

Stationary mockup

Stationary mockup

A mockup of a wayfinding system.

A mockup of a wayfinding system.

Some entrance and wayfinding proposals.

Some entrance and wayfinding proposals.

Section title three: Apparel & Gifts

Section title three: Apparel & Gifts

Mug mockup

Mug mockup

Merch Mockup 1

Merch Mockup 1

Merch Mockup 2

Merch Mockup 2

Merch Mockup 3

Merch Mockup 3

School Branding Project: New York Transit Museum

This is a branding project I did for my Typography 3 class at Lesley Art + Design in the 2020 Fall semester. The name is theirs but everything else is mine.